Puzzle Publishing Profits is the latest writing product to be launched by my prolific colleague Amy Harrop.
Amy is a successful self-published author, and publisher of many guides and software products for authors. She was kind enough to allow me a review copy, so here’s what I found…
Puzzle Publishing Profits is a guide to making money by publishing puzzle books of all types, probably using Amazon’s CreateSpace print publishing platform. It is being sold via the popular and well-established WarriorPlus platform. The main guide is a 60-page PDF.
As you would expect with any of Amy’s publications, this is well written and attractively presented. It is illustrated with graphics and screen captures where relevant.
In the manual, Amy explains how you can capitalize on the huge market for puzzle books. She starts by discussing the wide range of such books and reveals the various target audiences for them, from children to the elderly. She also discusses current trends in the puzzle books field. The manual covers crossword puzzles, Sudoku, logic puzzles, maze puzzles, word-search, graphic puzzles, math (or maths) puzzles, brainteasers, and many more.
The latter part of the manual then discusses how readers can write, publish and market these books themselves. Amy recommends publishing in print rather than Kindle e-book form, as in general people like to complete puzzles using a pen and paper, not on a tablet or e-reader. As mentioned above, she recommends using Amazon’s CreateSpace POD (print on demand) self-publishing platform.
Clearly covering how to do all this in detail would require a much longer book, so what Amy has done is link to useful resources throughout the manual. Some of these resources she has produced herself, while others are from external websites. An example of the former is a six-page spreadsheet listing sources of online puzzle-making software (free and paid for), puzzle-making resources, forums, Facebook Groups, Yahoo Groups, and Pinterest pages. The forum, groups and Pinterest pages strike me as being more relevant for puzzle aficionados than for puzzle-book makers,. but the software and resources websites are certainly worth knowing about.
There is some good advice on publishing your puzzle book using CreateSpace, again with links to other resources for finding out more. The manual closes with an 8-page discussion of how to promote your puzzle book. This focuses especially on writing a good description of your book for the Amazon store, and using social media to build your following and help spread the word. I thought there were some very good tips here.
When preparing puzzle books, Amy advises strongly against referring to actual product and brand names. While I understand her caution, personally I think it’s a bit excessive. While I would agree that producing a Frozen puzzle book is a bad idea and would likely attract the attention of the Disney company lawyers, simply mentioning the name of a movie or TV show in a broader-based book is unlikely to cause problems. If that were not the case, most trivia quiz books (such as the one pictured below that I wrote a while ago for my clients at Lagoon Games) would never see the light of day. The key thing is to be sensible and only refer to high-profile, trademarked productions in a broader context. In a themed puzzle book about movies, for example, you could (in my view) have a wordsearch puzzle featuring the names of well-known characters from children’s films.
As well as the main manual, buyers of Puzzle Publishing Profits get two bonus items. I didn’t actually receive these with my pre-launch review copy, but here are the descriptions from the sales page:
It sounds as though these will add value to the main manual, especially the CreateSpace publishing guide.
In summary, Puzzle Publishing Profits is an eye-opening guide to a field that appears crammed with potential right now, and it has definitely inspired me to think about trying it myself. It is currently on a launch special offer for $17 (about £14), after which – as is Amy’s usual practice – the price will be rising to $27. If you want to broaden your publishing portfolio with something that is fun and not too time-consuming, it is definitely worth a look.
If you have any comments or questions about Puzzle Publishing Profits, as always, please do post them below.