Why Now is the Time to Start Promoting Your Amazon Affiliate Links Extra Hard

If you are reading this blog, it’s quite likely you have a book or e-book on Amazon. If that’s the case, you should be promoting it extra vigorously right now. And, specifically, you should be promoting it as an Amazon Associate (as Amazon calls its affiliates).

There are various reasons why promoting your book as an Amazon Associate is a good idea. The obvious one is that any sales generated through your link will attract commission from Amazon. Assuming you’re earning royalties on sales as well, in effect that means you’ll be getting paid twice over for every sale.

But there’s another particular reason to promote extra hard via Amazon just now, and that’s because you will receive commission from Amazon for ALL purchases made by a customer who visits the store via your link.

And in the coming weeks, in the run-up to Christmas, Diwali and Hanukkah, many people will be buying multiple items as gifts. If they do some or all of their gift shopping via your link, you will earn multiple commissions.

Admittedly, Amazon doesn’t pay a fortune to Associates. Commission starts at just 5 percent, rising to the dizzy heights of 15 percent for some products. By way of comparison, affiliate commissions paid on downloadable products are often over 50 percent, and in some cases up to 100.

Even so, if someone spends a lot of money on a visit (and it happens at this time of year) the returns to you as the referrer can be substantial. Darren Rowse (aka Problogger) regularly lists surprising products people have bought from Amazon on visits via his links. Here’s one eye-opening list he posted a while ago.

If you’re not an Amazon Associate already, you can easily join by scrolling down to the foot of the Amazon homepage, clicking on Associates Program, and following the instructions to sign up. Note that you will need to join each national store’s Associates Program separately to promote there.

Once you’re in, Amazon have a huge range of banners and widgets you can use on your blog or website. They include, of course, simple image ads such as the one below for my latest Kindle e-book on Amazon.com…

You can also have all manner of other widgets, including slideshows, word clouds, best deals boxes, and so on. Here’s an example of a seasonal banner that is automatically updated by Amazon.

Of course, it’s possible that all you want is a simple text link. Oddly enough, this isn’t as straightforward as you might think with Amazon. For text links Amazon give you about five lines of code which are designed to display your link in a pre-formatted, Amazon-approved style.

If you don’t want their complicated and largely superfluous formatting, here’s a simpler alternative. Use the following framework to construct your link:

—-http://www.amazon.com/dp/ASIN/?tag=yourAssociatesID—-

Or for Amazon UK use:

—http://www.amazon.co.uk/dp/ASIN/?tag=yourAssociatesID—-

The ASIN is the unique identification number every product on Amazon has – you will find this in the product details. My own affiliate ID on Amazon UK is nickdawswriti-21, so a basic text link for my e-book above for the UK store would look like this: http://www.amazon.co.uk/dp/B00DP8HKLQ/?tag=nickdawswriti-21

One slight drawback of this method is that if your visitor is located somewhere with a different national Amazon store, they won’t automatically be redirected. If you are targeting a multinational audience (very likely online) you might therefore like to use the free Geniuslink or Booklinker service.

Both of these are run by the GeoRiot organization. They create a single link that detects where visitors live and automatically forwards them to their own national store, with your affiliate link included if you have entered it for the store concerned.

I wrote about Geniuslink in this recent post, and Booklinker in this one. Geniuslink has a few more bells and whistles than Booklinker, but once your links are generating over 1,000 clicks a month you start paying for the service. Booklinker is a more stripped-down service, but it is free however many clicks your links attract.

Here is a sample link created with Booklinker for my Kindle e-book on plotting: http://mybook.to/ThreeGreat. Click on this and it should take you straight to the appropriate page of your own national Amazon store. Do try it and see 🙂

Good luck on Amazon, and I hope you sell lots of book, e-books and more expensive items as the festive season approaches!

Save

Save

Save

Save

Save

Save

If you enjoyed this post, please share it on your own blog or social media:

Win an iPad Pro in this Free Contest from Aweber

As part of their current Today Is Your Day promotion, my colleagues at the autoresponder service Aweber are running a free giveaway with an iPad Pro as the top prize.

It’s effectively a prize draw. You can get one entry just by signing up to their This Is Your Day mailing list, and a further four entries by sharing your own Today Is Your Day story on social media. Some examples of existing entries are shown in the screen capture from the website below.

This Is Your Day examples

As you may gather, the idea behind Today Is Your Day is to inspire people to try something new, whether to grow their business or start a money-making sideline (or side hustle in the modern parlance).

Aweber are also offering free mini-guides to a range of projects that could fit this description, from starting a podcast to creating your own online course. My earlier post Today Is Your Day: A Free Resources Set for Entrepreneurs from Aweber discusses this in more detail, of course.

As well as the chance of winning an iPad, every entrant can also download a range of free smartphone, desktop and tablet wallpapers to help keep them focused and inspired.

Enter your email address on the contest page and as well as one entry in the giveaway you will also receive an email with a link to the free wallpapers. The contest ends on September 30, 2016, with the winners to be announced on October 3, 2016.

The contest and wallpapers are provided free and without obligation, although obviously Aweber hope that you will sign up to their service if you haven’t already. As I’ve mentioned before on this blog, I do recommend Aweber if you are looking for a service to help run an email list or newsletter on your behalf.

Good luck in the Today Is Your Day contest and, as ever, if you have any queries or comments, please do post them below.

Save

Save

Save

Save

Save

Save

Save

Save

If you enjoyed this post, please share it on your own blog or social media:
Words'worth cover

Review: Words’Worth – A Fiction Writer’s Guide to Serious Editing

Words’Worth – A Fiction Writer’s Guide to Serious Editing is a book by Jane Riddell, available on Amazon in both paperback and Kindle e-book form. Jane was kind enough to send me a review copy, so here are my thoughts…

Words’Worth (as I’ll call it for short) is a concise (54-page) guide for fiction writers who wish to edit their own work (or have no other option). The main content is set out in three chapters: Overview Editing, Line-by-line Editing, and Pace.

The idea is that you use the advice in the book as a kind of checklist once your first draft has been completed. The chapter on Overview Editing covers such matters as locating the reader in time, avoiding melodrama, and providing breaks from tension. Each item is described in a paragraph or two, and in most cases examples are given as well.

The chapter on line-by-line editing covers the sorts of thing typically covered in traditional copy editing, including avoiding cliches, using strong verb forms, active rather than passive voice, and so on. Finally, the chapter about Pace covers such matters as varying sentence length and deleting unnecessary adverbs and adjectives.

I thought that the advice was sound and the plentiful examples were helpful. If I was being picky I would say that there could have been a bit more about the key areas of viewpoint and showing not telling (writing in scenes, in other words). While the need to avoid telling after showing is covered, the fundamental principle of showing rather than telling isn’t discussed in any depth. That is a relatively minor criticism, though.

New fiction writers should find Words’Worth an invaluable guide to making their writing as tight and compelling as possible. Old hands will find much of the advice familiar, but the book can still serve as a useful checklist and aide memoire.

Words’Worth is not, of course, any substitute for a developmental editor: someone who can assess your book’s basic structure and suggest ways it can be revised and improved. For many new authors accessing such an individual may be difficult or impossible, however.

Likewise, this is not a proofreading guide, and some common mistakes in new writers’ work (the omission of the vocative comma, for example) aren’t covered here. If you’ll excuse a quick plug for my own work, you might find my own guide Essential English for Authors useful in this respect.

Nonetheless, Words’Worth is a book that new fiction writers in particular will find extremely helpful, and at its modest asking price it will definitely be a valuable addition to their resources library.

 

If you enjoyed this post, please share it on your own blog or social media:
Today is Your Day

Today Is Your Day: a free resources set for entrepreneurs from Aweber

My colleagues at the leading autoresponder and mailing list service Aweber have recently released a new (and free) set of resources aimed at entrepreneurial businesses and individuals.

These resources are collectively called “Today Is Your Day”. Each one provides a checklist for completing one particular task to help boost your bottom line, from creating a YouTube video to growing your email audience, creating captivating images to growing your podcast. Banners linking to each resource are published below…

 

 

 
Take the first step towards growing your podcast

 

 

These resources are provided free and without obligation, although obviously Aweber hope that you will sign up to their service if you haven’t already. As I’ve mentioned before on this blog, I do recommend Aweber if you are looking for a service to help run an email list or newsletter on your behalf.

The checklists are quite concise but provide a practical step-by-step guide to what you should be doing to achieve each of the objectives listed. Links are provided to other useful resources as well.

As ever, if you have any queries or comments, please do post them below.

Save

Save

Save

Save

Save

If you enjoyed this post, please share it on your own blog or social media: