BookLinker: A Great Free Service for Amazon Authors and Publishers

A little while ago I wrote a post about GeoRiot. This is a link management platform that allows you to create universal links to books and other products on Amazon. These links automatically detect where visitors live and redirect them to the appropriate page of their own national Amazon store, optionally with your affiliate link attached.

GeoRiot’s Cole Lakes kindly pointed out to me that GeoRiot also run another service, BookLinker, that may in fact be a better choice for many independent authors and publishers.

BookLinker only works with Amazon (unlike GeoRiot, which also works with iTunes), but it also uses GeoRiot’s patented link translation technology to automatically redirect visitors to their own national store. And unlike GeoRiot (which charges $10 for every 10,000 clicks after the first 1000), BookLInker is always free.

I initially assumed you couldn’t apply Amazon affiliate tags to your links with BookLInker, but that turned out to be wrong. The procedure works a little bit differently from GeoRiot, however, and I did find it slightly confusing at first.

To create BookLInker links with your affiliate code attached, you must first enter the Amazon sales page URL for any book (or e-book) you want to promote in the box at the top of the BookLinker homepage and click “Create Universal Link”. You will then be invited to create a BookLinker account. This is free and only takes a few moments.

You can then click on “My Account” in the right-hand menu (you may need to click on the box with three horizontal lines in order to see this). A new page will open, and you can then enter your Amazon Associates codes for all stores you are an affiliate with. Eight stores are covered currently, these being and the national stores for Canada, UK, Italy, Spain, France, Germany and Japan. Of course, you may not want to bother signing up as an affiliate with all these stores if you don’t expect to get many sales from them.

All of your BookLinker links will then automatically apply your affiliate code to visitors to the store in question. To give you an example, here is a BookLinker link to my Kindle e-book Three Great Techniques for Plotting Your Novel or Screenplay: Click on this and the book’s sales page should open in your own national Amazon store.

There are a number of possible root domains you can choose for your links, incidentally, including,,,, and

From your “My Links” page you can access statistics on how many clicks your links have generated and which stores they have been redirected to. There aren’t as many stats as you get with GeoRiot, and not as many bells and whistles generally. But if all you want is a straightforward service that redirects people clicking on your Amazon links to the relevant national Amazon store, with or without your affiliate code, it may be ideal for you. As already mentioned, BookLinker is free however many times your links are clicked. Another attraction for some people may be that, unlike GeoRiot, you don’t have to provide your credit card details.

Finally, I should emphasize that there is no obligation to enter any affiliate codes if you don’t want to. BookLInker will then still perform a valuable role in ensuring that all your visitors are directed to their own national Amazon store when they click on any of your links.

If you have any comments or questions about BookLinker, as ever, please feel free to post them below. Please note that I am shortly off on vacation, though, so comments may not be approved as quickly as usual.


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