If you have books or e-books on Amazon, you will almost certainly have discovered one problem when promoting them to a worldwide audience. This is that you can only link to one Amazon store at a time. If a visitor from the UK follows a link to your book on Amazon.com, they won’t be able to order, and a potential buyer may be lost.
If you’re an Amazon Associate, it’s even worse. Normally, if you send a visitor to Amazon via your affiliate link, you will get commission on all and any purchases they make. But if your link sends them to the “wrong” Amazon store, not only won’t you get a sale, you will have no chance of earning any affiliate commissions either.
One solution could be to provide multiple links to different Amazon stores, but this is cumbersome, and there will inevitably be some national stores you don’t have room to include.
There is a solution to this difficulty, however, and it is to use a link management platform such as GeoRiot. This service automatically detects where a visitor to your site is based and forwards them to the appropriate national Amazon store, with your affiliate code for that store applied (if you have one).
To use GeoRiot, you first have to register on their website at www.georiot.com. This is free and only takes a few moments. If you want to redirect visitors using your affiliate link you will need to supply the relevant code for all Amazon stores of which you are an affiliate. There is no obligation to do this if you’re not bothered about affiliate commissions, however. In that case your links will simply forward visitors to the relevant page of their national store.
Once you have signed up, any time you want to create a link all you have to do is go to your GeoRiot homepage and enter the relevant page URL from Amazon in the Create Link box. GeoRiot will then create a universal “Genius” link you can use anywhere you wish to link to the book in question. Here is a sample link for one of my Kindle e-books: http://geni.us/1kW2. If you click on this, you should be taken to the relevant page of your own national Amazon store, wherever in the world you may live. And yes, my affiliate code will be applied as well!
You might ask how GeoRiot make money. The answer is that they apply a charge of $10 for every 10,000 clicks through your links per month after the first 1000 (which are always free). This replaces their previous system, where a proportion of clicks on your links had GeoRiot’s affiliate code applied instead.
The new system is obviously advantageous for those receiving under 1,000 clicks every month, as it means you will get the full benefit of all of these. You will probably still be better off once your monthly click-throughs total over 1,000, but this cannot automatically be assumed, particularly if you only just exceed 1,000.
If you’re operating purely as an affiliate marketer on Amazon, then to earn $10 in affiliate commissions from Amazon, you need will to generate around $200 in sales. That is eminently achievable from 1,000–10,000 clicks, but you would still need to monitor your commissions carefully to ensure that you were coming out ahead overall.
If you are promoting your own books or e-books, you will also have the benefit of profits from sales, of course. In my view it would be very surprising if this plus any affiliate commissions didn’t add up to more than $10 for 1000–10,000 clicks, though it would again be advisable to monitor earnings versus expenditure carefully.
Using GeoRiot has other benefits too. For one thing, it means your website visitors get a better experience, as they will be automatically directed to their own national Amazon store when they click on any Amazon links. A further benefit of using GeoRiot is that you gain access to lots of useful stats, including where your visitors are from. Through this I discovered that although I am UK-based, I was actually getting more clicks on my links from people in the US. I have therefore modified my marketing strategies accordingly.
I have been using the GeoRiot link management platform for over 18 months now, and have seen a pleasing rise in both sales and affiliate commissions during that time. If you are an Amazon author and/or affiliate yourself, therefore, I recommend checking out this highly professional service.
If you have any comments or questions about GeoRiot, please do post them below.
UPDATE 30 August 2015 – Note that GeoRiot has been rebranded and is now Geniuslink at http://www.geni.us. Please see this blog post for more information. You might also want to read this blog post for details of the company’s other 100% free link management platform, BookLinker.