I was recently asked to contribute a writing-related tip to a blog post that was being compiled by my colleague Camilla Hallstrom. Camilla runs the popular Influence with Content copywriting blog.
The post has now been published, and it is such a comprehensive resource I thought I would share a link to it here. The title is Writing Engaging Content – 70 Powerful Expert Tips.
The 70 experts are divided into categories, as follows:
- Entrepreneurs and Bloggers
- Digital and Content Marketing Specialists and Strategists
- Content Writers and Copywriters
- Writing Experts
- Social Media Experts
- Branding Experts
If you’re interested, you can find me (and my tip) about half-way through, in the Content Writers and Copywriters category.
Here is a sample tip from one of my fellow experts, Kayla Hollatz, a professional copywriter and brand strategist.
My best writing tip for engaging your audience is writing in your unique brand voice. You don’t have to sound like everyone else in your industry. In fact, you shouldn’t. The more you deep dive into who you are and what you offer, the more you’ll be able to communicate that in a clear, concise way. That builds trust which then builds engagement. Also, it never hurts to sprinkle in some personality, too!
Although the article is aimed primarily at copywriters and content writers, many of the tips would apply equally in other types of writing. So it’s well worth scrolling through the advice and making notes on any parts that seem particularly relevant to you.
Camilla has also created a free writing workbook that incorporates many of the tips offered. You can download this via the blog post.
If you have any comments or questions about any of the advice in Writing Engaging Content – 70 Powerful Expert Tips, of course, please do post them below as usual.