Planner Publishing Profits is the latest writing guide to be launched by the prolific Amy Harrop.
Amy is a successful Kindle author, and the publisher of many guides and software products for authors. She was kind enough to allow me a review copy, so here’s what I found…
As the name indicates, Planner Publishing Profits is a guide to making money by publishing planners (primarily printed, though downloadables are also discussed). The main guide is a 117-page PDF.
As you would expect with any of Amy’s publications, this is well written and attractively presented. It is illustrated with pictures, screen captures (e.g. of Amazon sales pages) and examples.
The manual talks about the huge (and growing) market for planners, and reveals how self-publishers can capitalize on this. The content is organized into eleven chapters, as follows:
- Why Print Planners?
- Opportunities for Publishers
- Formats for Planners
- Niche and Audience Selection
- Planner Elements
- Designing Your Planner
- Publishing Your Planner
- Selling Your Planner
- Getting Sales
Among other things, Planner Publishing Profits covers wedding planners, garden planners, diet and fitness planners, school-year planners, student planners, baby planners, Christmas planners, business planners, prayer and bible study planners, and many more. It also discusses related products such as bullet journals, which (I am told) are extremely popular right now.
An example planner (taken from the manual) is shown below. Clicking on the picture should take you to the Amazon sales page for this product at your own national Amazon store.
Creating this type of product has a number of attractions for entrepreneurial writers and publishers. For one thing, much of the content is supplied by the user him- or herself – you just have to provide an attractive, well-designed backdrop for the user.
The product appeals to a broad (though predominantly female) audience which is constantly renewing itself, as by its nature you can only use a planner once.
And with self-publishing/print-on-demand services such as CreateSpace, you can design and upload your planner free of charge and then receive a fee from Amazon every time a sale is made.
Obviously if you haven’t done anything like this before there will be a learning curve, but Amy sets out a range of free and low-cost resources you can use to design and publish your work. Once you have completed your first one, you should be able to adapt it to create new planners on different topics quickly and easily.
As Amy points out, although you can sell these products as stand-alones, they can also make great add-ons or bonuses for other products (the bible study planner referred to above is an example of this).
The manual is particularly strong on methods for marketing and selling planners, including Amazon, social media, blogging, and so on. Apparently planners also sell very well using video. Who knew?
As well as the main guide, there are various bonuses. These include a 12-page companion guide which provides a concise, step-by-step checklist for publishing your first planner, from research to design, publishing to marketing. There are three training videos featuring Amy herself and two planner templates in Microsoft Word format. Other bonuses include a guide to using the online design platform Canva and another guide to marketing using Instagram.
In summary, Planner Publishing Profits is a comprehensive guide to making money as a self-publisher in the popular ‘planner’ niche. As is Amy’s usual practice it is currently on a launch special offer, after which the price will rise to $27. If you are an entrepreneurial writer/publisher looking to add another income stream to your portfolio, it is definitely worth checking out.
If you have any comments or questions about Planner Publishing Profits, as always, please do post them below.