Affiliate marketing

Why Now is the Season to Start Promoting More Vigorously on Amazon

Why Now is the Season to Start Promoting More Vigorously on Amazon

The festive season is fast approaching, so I thought it was time to publish my usual reminder about promoting your Amazon Associate (affiliate) links extra vigorously.

If you’re reading this blog there’s a good chance you have one or more books/ebooks on Amazon. There are various reasons why promoting them as an Amazon Associate is a good idea. The obvious one is that any sales generated through your link will attract commission from Amazon. Assuming you’re earning royalties on sales as well, in effect that means you’ll be getting paid twice over for every sale.

But there’s another particular reason to promote extra hard via Amazon at this time of year, and that’s because you will receive commission from Amazon for ALL purchases made by a customer who visits the store via your link.

And in the coming weeks, in the run-up to Christmas and Hanukkah, many people will be buying multiple items as gifts. If they do some or all of their gift shopping via your link, you will earn multiple commissions.

Admittedly, Amazon doesn’t pay a fortune to Associates. Commission starts at just 5 percent, rising to the dizzy heights of 15 percent for some products. By way of comparison, affiliate commissions paid on downloadable products are often over 40 percent, and in some cases up to 100. See my recent post about the WCCL/Kaleidoscope Global affiliate program, for example.

Even so, if someone spends a lot of money on a visit (and it happens at this time of year) the returns to you as the referrer can be substantial. Darren Rowse (aka Problogger) regularly lists surprising products people have bought from Amazon on visits via his links. Here’s one eye-opening list he posted a while ago.

If you’re not an Amazon Associate already, you can easily join by scrolling down to the foot of the Amazon homepage, clicking on Associates Program, and following the instructions to sign up. Note that you will need to join each national store’s Associates program separately to promote there.

Once you’re in, Amazon have a huge range of banners and widgets you can use on your blog or website. They include, of course, simple image ads such as the one below for my latest Kindle e-book on Amazon.com…

You can also have all manner of other widgets, including slideshows, word clouds, best deals boxes, and so on. Here’s an example of an Amazon UK deals widget that is automatically updated.

Of course, it’s possible that all you want is a simple text link. You can get this via the grey Amazon Associates Site Stripe that appears at the top of the screen when you are logged in. The Site Stripe will give you affiliate links for whatever Amazon page you happen to be on. As an example, here is my text link for the All-New Fire-TV with Alexa Voice Remote on Amazon UK: http://amzn.to/2hzPz5N

You can also access image and text-and-image links via the Site Stripe, and social media (Facebook and Twitter) posting links as well.

And finally, there is a new, free Amazon plugin that self-hosted WordPress blog owners can use to quickly insert formatted links and images into their posts. More information can be found by clicking here.

One slight drawback of the methods above is that if your visitor is located somewhere with a different national Amazon store, they won’t automatically be redirected. If you are targeting a multinational audience, you might therefore like to consider using the Geniuslink or Booklinker services.

Both of these are run by the GeoRiot organization. They create a single link that detects where visitors are and automatically forwards them to their own national store, with your affiliate link if you have entered one for the store concerned.

I wrote about Geniuslink in this recent post, and Booklinker in this one. Geniuslink has more bells and whistles than Booklinker. There is a monthly fee starting at $9, although you can try it free of charge for 14 days. Booklinker is a more stripped-down service, but it is free however many clicks your links attract.

Here is a sample link created with Booklinker for my Kindle e-book on plotting: http://mybook.to/ThreeGreat. Click on this and it should take you straight to the appropriate page of your own national Amazon store. Try it and see 🙂

Good luck on Amazon, and I hope you sell lots of book, e-books and more expensive items as the festive season approaches!

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Important News for Affiliates of WCCL (My Publishers)

Important News for Affiliates of WCCL (My Publishers)

As many of you will know, at one time I wrote a number of courses for the electronic publishing house WCCL. Probably the best known of these is Write Any Book in Under 28 Days (also known as The Nick Daws Course).

I stopped working as a writer for WCCL a few years ago, and the company has since been taken over at least twice. The current owners are a company called Kaleidoscope Global. They are still selling my courses (along with many others). They are within their rights to do so, as WCCL purchased all rights in them a number of years ago. I remain an affiliate for the company, as basically it would be mad for me not to.

I know that a number of you are also affiliates of WCCL, which enables you to earn substantial profits (typically 50%) by marketing the company’s courses and other products. So I wanted to draw your attention today to the fact that the old affiliate platform is closing down and a new one has been launched at http://affiliates.kaleidoscopeglobal.com/.

I have been in touch with Kaleidoscope and they have told me that affiliate links created using the old platform at selfdevelopment.net will not go on working for much longer. So if you have banners or text links to any WCCL products containing your affiliate code, it’s essential to register on the new Kaleidoscope Global platform and get new links there.

If you are an active affiliate you should have received an email about this from the company a few weeks ago, but if not you can contact their affiliate manager via the website.

If you are not yet an affiliate and wish to join the program, you can apply via the Kaleidoscope Global website. The company is planning to launch a range of new products in the coming months, so there should be plenty to promote.

You can also, of course, promote any of their hundreds of older products (including my courses), but be aware that some of these have been on the market for ten years or more and I don’t know when they were last updated. Of my own courses, I am only actively promoting Write Any Book in Under 28 Days and Essential English for Authors currently, as these are basically evergreen titles. You can see a sample banner for Essential English for Authors at the foot of this post.

If you have any comments or questions, as ever, please do post them below.

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AmaSuite 5: New Version of this Top Quality Amazon Research Product

AmaSuite 5: New Version of this Top Quality Amazon Research Tool

Regular readers will know that until recently I was chief bizopps reviewer for More Money Review.

By the end of my time working with MMR – and I am incidentally still on very good terms with them – I had reviewed several hundred home-business opportunities in a wide range of categories, from Kindle publishing courses to multi-level marketing schemes.

During this time I saw plenty of bad and ugly products, but not so many that were good. As a reviewer you soon get to know who the good developers are and who are the ones you need to avoid with the proverbial ten-foot barge-pole.

Anyway, Dave Guindon and his business partner Chris Guthrie are definitely in the ‘good’ category. They aren’t as prolific as some other developers, but when they do release a product it is almost always the best in its class. They routinely over-deliver to an astonishing degree. Their KD Suite of market research software for Kindle authors is something I have raved about in the past, for example.

Today, however, I wanted to draw your attention to another of their products, AmaSuite, which is just about to come out in its fifth iteration. This is a market research product (and training) for anyone interested in selling physical products on Amazon, either their own or as affiliates.

I reviewed an earlier version of AmaSuite (AmaSuite 3) for More Money Review a while ago. Here’s a link to my in-depth review there. Note that to read the whole review you will need to be a registered member and logged in, but registering is free and only takes a few moments. I have reproduced the conclusion to my review below…

Overall, I was highly impressed with AmaSuite 3. If you’re serious about making money as an Amazon affiliate, and willing to put some work in to make it happen, AmaSuite 3 will undoubtedly prove a valuable resource for you.

I was impressed with Dave Guindon’s earlier product KD Suite (also reviewed on More Money Review) and in my view AmaSuite 3 builds on the lessons he learned from that. It is a highly professional, multi-featured product that should provide you with all the tools and training you need to make a growing income as an Amazon affiliate.

The latest version of the software, AmaSuite 5, now has five main components, as opposed to the three in Amasuite 3 that I reviewed. Briefly, they are as follows:

Top Product Analyzer – This tool lists and analyzes the 100 best-selling products in the most popular 100 categories on both Amazon UK and Amazon.com.

Search Analyzer – This shows you the most popular products on Amazon for any given search phrase.

Keyword Analyzer – This extracts the exact keywords people are searching for right now by using four of the major online e-commerce websites in the world.

Review Analyzer – This tool helps you come up with ideas for white-label products you could create yourself, by analyzing reviews of existing products and highlighting feature requests and suggestions for improvement. You can then use this data to develop your own rival products that meet these requests and address the criticisms.

AliAnalyzer – This tool works with the popular AliExpress platform to discover best-selling products there and identify products you could dropship from your own e-commerce site.

I can’t really do justice to all the things these software tools can do for you in this post, so I highly recommend visiting the AmaSuite 5 offer page and reading the full in-depth descriptions there.

The software is by no means the end of it either. You also get two full-length training courses, one about making money as an Amazon affiliate, and the other about selling your own physical products on Amazon (which is where the really big money lies, of course).

And finally you get membership of their ‘AmaGroup’ on Facebook, where you can discuss how to make the most of AmaSuite with over 6000 other users.

As you will gather, I’m a big fan of AmaSuite. I appreciate it won’t be for everyone, but if Amazon selling or affiliate marketing is something that interests you, in my opinion buying Amasuite 5 is a no-brainer.

AmaSuite 5 Launch Discount Offer

I am pleased to say that Dave Guindon has kindly allowed me to offer a special launch discount to my blog readers. From now until the closing date of Friday 13 January you will be able to claim a huge $100 discount on the entire product if you order AmaSuite 5 via my link. After 13 January 2017 this offer will no longer be available, so please don’t delay if this product could be of value to you.

As ever, if you have any comments or questions about AmaSuite 5, please do post them below and I will do my best to answer them.

 

 

 

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Why Now is the Time to Start Promoting Your Amazon Affiliate Links Extra Hard

If you are reading this blog, it’s quite likely you have a book or e-book on Amazon. If that’s the case, you should be promoting it extra vigorously right now. And, specifically, you should be promoting it as an Amazon Associate (as Amazon calls its affiliates).

There are various reasons why promoting your book as an Amazon Associate is a good idea. The obvious one is that any sales generated through your link will attract commission from Amazon. Assuming you’re earning royalties on sales as well, in effect that means you’ll be getting paid twice over for every sale.

But there’s another particular reason to promote extra hard via Amazon just now, and that’s because you will receive commission from Amazon for ALL purchases made by a customer who visits the store via your link.

And in the coming weeks, in the run-up to Christmas, Diwali and Hanukkah, many people will be buying multiple items as gifts. If they do some or all of their gift shopping via your link, you will earn multiple commissions.

Admittedly, Amazon doesn’t pay a fortune to Associates. Commission starts at just 5 percent, rising to the dizzy heights of 15 percent for some products. By way of comparison, affiliate commissions paid on downloadable products are often over 50 percent, and in some cases up to 100.

Even so, if someone spends a lot of money on a visit (and it happens at this time of year) the returns to you as the referrer can be substantial. Darren Rowse (aka Problogger) regularly lists surprising products people have bought from Amazon on visits via his links. Here’s one eye-opening list he posted a while ago.

If you’re not an Amazon Associate already, you can easily join by scrolling down to the foot of the Amazon homepage, clicking on Associates Program, and following the instructions to sign up. Note that you will need to join each national store’s Associates Program separately to promote there.

Once you’re in, Amazon have a huge range of banners and widgets you can use on your blog or website. They include, of course, simple image ads such as the one below for my latest Kindle e-book on Amazon.com…

You can also have all manner of other widgets, including slideshows, word clouds, best deals boxes, and so on. Here’s an example of a seasonal banner that is automatically updated by Amazon.

Of course, it’s possible that all you want is a simple text link. Oddly enough, this isn’t as straightforward as you might think with Amazon. For text links Amazon give you about five lines of code which are designed to display your link in a pre-formatted, Amazon-approved style.

If you don’t want their complicated and largely superfluous formatting, here’s a simpler alternative. Use the following framework to construct your link:

—-http://www.amazon.com/dp/ASIN/?tag=yourAssociatesID—-

Or for Amazon UK use:

—http://www.amazon.co.uk/dp/ASIN/?tag=yourAssociatesID—-

The ASIN is the unique identification number every product on Amazon has – you will find this in the product details. My own affiliate ID on Amazon UK is nickdawswriti-21, so a basic text link for my e-book above for the UK store would look like this: http://www.amazon.co.uk/dp/B00DP8HKLQ/?tag=nickdawswriti-21

One slight drawback of this method is that if your visitor is located somewhere with a different national Amazon store, they won’t automatically be redirected. If you are targeting a multinational audience (very likely online) you might therefore like to use the free Geniuslink or Booklinker service.

Both of these are run by the GeoRiot organization. They create a single link that detects where visitors live and automatically forwards them to their own national store, with your affiliate link included if you have entered it for the store concerned.

I wrote about Geniuslink in this recent post, and Booklinker in this one. Geniuslink has a few more bells and whistles than Booklinker, but once your links are generating over 1,000 clicks a month you start paying for the service. Booklinker is a more stripped-down service, but it is free however many clicks your links attract.

Here is a sample link created with Booklinker for my Kindle e-book on plotting: http://mybook.to/ThreeGreat. Click on this and it should take you straight to the appropriate page of your own national Amazon store. Do try it and see 🙂

Good luck on Amazon, and I hope you sell lots of book, e-books and more expensive items as the festive season approaches!

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Why Now is the Time to Start Promoting Your Amazon Associate Links Extra Hard!

If you’re reading this blog, it’s quite likely you have a book or e-book on Amazon. If that’s the case, you should be promoting it extra vigorously right now. And, specifically, you should be promoting it as an Amazon Associate (as Amazon calls its affiliates).

There are various reasons why promoting your book as an Amazon Associate is a good idea. The obvious one is that any sales generated through your link will attract commission from Amazon. Assuming you’re earning royalties on sales as well, in effect that means you’ll be getting paid twice over for every sale.

But there’s another particular reason to promote extra hard via Amazon just now, and that’s because you will receive commission from Amazon for ALL purchases made by a customer who visits the store via your link.

And in the coming weeks, in the run-up to Christmas, Diwali and Hanukkah, many people will be buying multiple items as gifts. If they do some or all of their gift shopping via your link, you will earn multiple commissions.

Admittedly, Amazon doesn’t pay a fortune to Associates. Commission starts at just 5 percent, rising to the dizzy heights of 15 percent for some products. By way of comparison, the affiliate program run by my publishers The Self Development Network pays up to 70 percent on sales.

Even so, if someone spends a lot of money on a visit (and it happens at this time of year) the returns to you as the referrer can be substantial. Darren Rowse (aka Problogger) regularly lists surprising products people have bought from Amazon on visits via his links. Here’s one eye-opening list he posted a while ago.

If you’re not an Amazon Associate already, you can easily join by scrolling down to the foot of the Amazon homepage, clicking on Associates Program, and following the instructions to sign up. Note that you will need to join each national store’s Associates Program separately to promote there.

Once you’re in, Amazon have a huge range of banners and widgets you can use on your blog or website. They include, of course, simple image ads such as the one below for my latest Kindle e-book on Amazon.com…

You can also have all manner of other widgets, including slideshows, word clouds, best deals boxes, and so on. Here’s an example of a rotating banner widget for Kindle ebooks and accessories. If you refresh the page, a different banner will be displayed…

Note that if you are receiving this post by email or RSS, you may need to visit my blog to see the sample ad and widget.

Of course, it’s possible that all you want is a simple text link. Oddly enough, this isn’t as straightforward as you might think with Amazon. For text links Amazon give you about five lines of code which are designed to display your link in a pre-formatted, Amazon-approved style.

If you don’t want their complicated and largely superfluous formatting, here’s a simpler alternative. Use the following framework to construct your link:

—-http://www.amazon.com/dp/ASIN/?tag=yourAssociatesID—-

Or for Amazon UK use:

—http://www.amazon.co.uk/dp/ASIN/?tag=yourAssociatesID—-

The ASIN is the unique identification number every product on Amazon has – you will find this in the product details. My own affiliate ID on Amazon UK is nickdawswriti-21, so a basic text link for my e-book above for the UK store would look like this: http://www.amazon.co.uk/dp/B00DP8HKLQ/?tag=nickdawswriti-21

One slight drawback of this method is that if your visitor is located somewhere with a different national Amazon store, they won’t automatically be redirected. If you are targeting a multinational audience (very likely online) you might therefore like to use the free Geniuslink or Booklinker service.

Both of these are run by the GeoRiot organization. They create a single link that detects where visitors live and automatically forwards them to their own national store, with your affiliate link included if you have entered it for the store concerned.

I wrote about Geniuslink in this recent post, and Booklinker in this one. Geniuslink has a few more bells and whistles than Booklinker, but once your links are generating over 1,000 clicks a month you start paying for the service. Booklinker is a more stripped-down service, but it is free however many clicks your links attract.

Here is a sample link created with Booklinker for my Kindle e-book on plotting: http://mybook.to/ThreeGreat. Click on this and it should take you straight to the appropriate page of your own national Amazon store. Do try it and see 🙂

Good luck on Amazon, and I hope you sell lots of book, e-books and more expensive items as the festive season approaches!

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Pot of gold

Two Top Affiliate Platforms You May Not Be Aware Of

Many entrepreneurial writers (me included) earn a useful sideline income from affiliate marketing.

In case you don’t know, this is where you promote a product via a special link provided by the company or platform concerned. If anyone clicks through your link and makes a purchase, you get a proportion of the money they spend as commission.

The best known affiliate platforms include ClickBank, Commission Junction and JVZoo. You may well belong to at least one of these already. But in this article I want to focus on two other platforms that aren’t as well known, but with whom I have worked for a number of years and I know to be honest and reliable, not to mention profitable!

The first of these is the program operated by my publishers. They were previously called WCCL but following a take-over are now known as Kaleidoscope Global. They publish a wide range of products and courses for writers, including my own courses Essential English for Authors and Write Any Book in Under 28 Days. They also sell products in other niches as well, especially the self-development field. Extrovert-Me! is one example.

You can apply to become an affiliate with WCCL/SDN on their affiliate sign-up page. Within a short time your application will be checked and (probably) approved. You will then be able to obtain the HTML code for a wide range of banners and text links, all with your affiliate code embedded. All you have to do then is copy and paste this code into your web page in the appropriate place/s. Trust me, it’s not rocket science!

Once you are an affiliate with Kaleidoscope Global you can promote any of their products and will receive a commission of up to 50% for each item sold to someone who arrives at the sales page via your link. Commission is paid by Paypal a month after the sale has been made (assuming the buyer has not subsequently requested a refund). Unusually, all PayPal fees are covered  by the company, so you won’t have any deductions made.

The other affiliate platform I wanted to mention today is Inspire3. This is a company run by my old friend Karl Moore. They sell self-development products of all kinds, from The Brain Evolution System to Self Hypnosis MP3s. Again, they offer generous commissions (up to 70 percent) to their affiliates, and also run regular contests for affiliates with big cash prizes.

You can sign up as an affiliate at this Inspire3 website. Note that The Brain Evolution System, Inspire3’s flagship product, has a separate affiliate program, to which you can sign up here.

If you decide to join either of these platforms as an affiliate, can I offer a few quick hints and tips from my own experience…

1. Just putting a banner on your web page is unlikely to generate many sales. It’s much better to put a review of the product in question with your affiliate link at the end, so that people wanting to buy as a result of your recommendation will click through this to the sales page.

2. If you’re going to write a review, try to make it reasonably objective. Yes, you want people to click through your link and buy the product, but if your “review” appears to be more of an uncritical hype, some people are likely to be put off. So praise the product’s good points, by all means, but if there is anything you dislike, don’t be afraid to say so. People will trust your judgement more.

3. Consider offering an extra incentive of your own to secure the sale. For example, you could offer an extra mini-report on a topic not covered in depth in the product you are reviewing, or simply a list of relevant websites.

Good luck, and if you have any comments or questions about either of these affiliate platforms, please do post them below!

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Boost Your Amazon Sales and Affiliate Commissions with GeoRiot!

If you have books or e-books on Amazon, you will almost certainly have discovered one problem when promoting them to a worldwide audience. This is that you can only link to one Amazon store at a time. If a visitor from the UK follows a link to your book on Amazon.com, they won’t be able to order, and a potential buyer may be lost.

If you’re an Amazon Associate, it’s even worse. Normally, if you send a visitor to Amazon via your affiliate link, you will get commission on all and any purchases they make. But if your link sends them to the “wrong” Amazon store, not only won’t you get a sale, you will have no chance of earning any affiliate commissions either.

One solution could be to provide multiple links to different Amazon stores, but this is cumbersome, and there will inevitably be some national stores you don’t have room to include.

There is a solution to this difficulty, however, and it is to use a link management platform such as GeoRiot. This service automatically detects where a visitor to your site is based and forwards them to the appropriate national Amazon store, with your affiliate code for that store applied (if you have one).

To use GeoRiot, you first have to register on their website at www.georiot.com. This is free and only takes a few moments. If you want to redirect visitors using your affiliate link you will need to supply the relevant code for all Amazon stores of which you are an affiliate. There is no obligation to do this if you’re not bothered about affiliate commissions, however. In that case your links will simply forward visitors to the relevant page of their national store.

Once you have signed up, any time you want to create a link all you have to do is go to your GeoRiot homepage and enter the relevant page URL from Amazon in the Create Link box. GeoRiot will then create a universal “Genius” link you can use anywhere you wish to link to the book in question. Here is a sample link for one of my Kindle e-books: http://geni.us/1kW2. If you click on this, you should be taken to the relevant page of your own national Amazon store, wherever in the world you may live. And yes, my affiliate code will be applied as well!

You might ask how GeoRiot make money. The answer is that they apply a charge of $10 for every 10,000 clicks through your links per month after the first 1000 (which are always free). This replaces their previous system, where a proportion of clicks on your links had GeoRiot’s affiliate code applied instead.

The new system is obviously advantageous for those receiving under 1,000 clicks every month, as it means you will get the full benefit of all of these. You will probably still be better off once your monthly click-throughs total over 1,000, but this cannot automatically be assumed, particularly if you only just exceed 1,000.

If you’re operating purely as an affiliate marketer on Amazon, then to earn $10 in affiliate commissions from Amazon, you need will to generate around $200 in sales. That is eminently achievable from 1,000–10,000 clicks, but you would still need to monitor your commissions carefully to ensure that you were coming out ahead overall.

If you are promoting your own books or e-books, you will also have the benefit of profits from sales, of course. In my view it would be very surprising if this plus any affiliate commissions didn’t add up to more than $10 for 1000–10,000 clicks, though it would again be advisable to monitor earnings versus expenditure carefully.

Using GeoRiot has other benefits too. For one thing, it means your website visitors get a better experience, as they will be automatically directed to their own national Amazon store when they click on any Amazon links. A further benefit of using GeoRiot is that you gain access to lots of useful stats, including where your visitors are from. Through this I discovered that although I am UK-based, I was actually getting more clicks on my links from people in the US. I have therefore modified my marketing strategies accordingly.

I have been using the GeoRiot link management platform for over 18 months now, and have seen a pleasing rise in both sales and affiliate commissions during that time. If you are an Amazon author and/or affiliate yourself, therefore, I recommend checking out this highly professional service.

If you have any comments or questions about GeoRiot, please do post them below.

UPDATE 30 August 2015 – Note that GeoRiot has been rebranded and is now Geniuslink at http://www.geni.us. Please see this blog post for more information. You might also want to read this blog post for details of the company’s other 100% free link management platform, BookLinker.

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