If you plan to use email to keep in touch with your fans, readers or potential clients, you’ll almost certainly need to open an account with an email marketing/autoresponder service.
These services allow you to sign up new subscribers to your list in such a way that you can never be accused of spamming people (i.e. sending unsolicited emails). A good service will also handle change of address and unsubscribe requests automatically, saving you many hours of tedious updating. They will provide detailed stats on how many people are opening your emails, clicking on the links in them, and so on. And much, much more besides.
Regular readers will know that I’m a big fan of Aweber, which is one of the leading email marketing platforms. I used them myself for a number of years, and would certainly do so again if I decide to launch another email newsletter.
Today, though, I want to highlight a couple of free resources from Aweber that you can download, whether or not you choose to sign up with their service.
The first is a PDF guide titled Growing Your Business with Email Marketing. Aimed at anyone who is considering using email as a marketing tool, it takes you through setting up your mailing list or newsletter, creating a sign-up form, writing and sending emails, and measuring the success of your campaigns. It’s a beautifully produced (and very well-written) guide, with lots of tips that would be useful for anyone getting started in this field or hoping to improve their skills.
The other freebie is titled What to Write in Your Emails. This consists of a seven-day email course plus 20 fill-in-the-blank email templates to make getting started even easier. The two together provide a complete introduction to email marketing, and I recommend downloading them both.
Both these guides are aimed primarily at small businesses, but there is no reason why entrepreneurial writers shouldn’t make use of this method as well. It’s worked very well for me over the years!
Finally, although the guides are obviously promoting Aweber’s service, they do so in a low-key way. Much of the advice would apply equally if you prefer to use a different email marketing service. Once again, here are links to download pages for both items…
If you have any comments or questions, as ever, please do post them below.