Many entrepreneurial writers (me included) earn a useful sideline income from affiliate marketing.
In case you don’t know, this is where you promote a product via a special link provided by the company or platform concerned. If anyone clicks through your link and makes a purchase, you get a proportion of the money they spend as commission.
The best known affiliate platforms include ClickBank, Commission Junction and JVZoo. You may well belong to at least one of these already. But in this article I want to focus on two other platforms that aren’t as well known, but with whom I have worked for a number of years and I know to be honest and reliable, not to mention profitable!
The first of these is the program operated by my publishers. They were previously called WCCL but following a take-over are now known as Kaleidoscope Global. They publish a wide range of products and courses for writers, including my own courses Essential English for Authors and Write Any Book in Under 28 Days. They also sell products in other niches as well, especially the self-development field. Extrovert-Me! is one example.
You can apply to become an affiliate with WCCL/SDN on their affiliate sign-up page. Within a short time your application will be checked and (probably) approved. You will then be able to obtain the HTML code for a wide range of banners and text links, all with your affiliate code embedded. All you have to do then is copy and paste this code into your web page in the appropriate place/s. Trust me, it’s not rocket science!
Once you are an affiliate with Kaleidoscope Global you can promote any of their products and will receive a commission of up to 50% for each item sold to someone who arrives at the sales page via your link. Commission is paid by Paypal a month after the sale has been made (assuming the buyer has not subsequently requested a refund). Unusually, all PayPal fees are covered by the company, so you won’t have any deductions made.
The other affiliate platform I wanted to mention today is Inspire3. This is a company run by my old friend Karl Moore. They sell self-development products of all kinds, from The Brain Evolution System to Self Hypnosis MP3s. Again, they offer generous commissions (up to 70 percent) to their affiliates, and also run regular contests for affiliates with big cash prizes.
If you decide to join either of these platforms as an affiliate, can I offer a few quick hints and tips from my own experience…
1. Just putting a banner on your web page is unlikely to generate many sales. It’s much better to put a review of the product in question with your affiliate link at the end, so that people wanting to buy as a result of your recommendation will click through this to the sales page.
2. If you’re going to write a review, try to make it reasonably objective. Yes, you want people to click through your link and buy the product, but if your “review” appears to be more of an uncritical hype, some people are likely to be put off. So praise the product’s good points, by all means, but if there is anything you dislike, don’t be afraid to say so. People will trust your judgement more.
3. Consider offering an extra incentive of your own to secure the sale. For example, you could offer an extra mini-report on a topic not covered in depth in the product you are reviewing, or simply a list of relevant websites.
Good luck, and if you have any comments or questions about either of these affiliate platforms, please do post them below!