Why Now is the Season to Start Promoting More Vigorously on Amazon

The festive season is fast approaching, so I thought it was time to publish my usual reminder about promoting your Amazon Associate (affiliate) links extra vigorously.

If you’re reading this blog there’s a good chance you have one or more books/ebooks on Amazon. There are various reasons why promoting them as an Amazon Associate is a good idea. The obvious one is that any sales generated through your link will attract commission from Amazon. Assuming you’re earning royalties on sales as well, in effect that means you’ll be getting paid twice over for every sale.

But there’s another particular reason to promote extra hard via Amazon at this time of year, and that’s because you will receive commission from Amazon for ALL purchases made by a customer who visits the store via your link.

And in the coming weeks, in the run-up to Christmas and Hanukkah, many people will be buying multiple items as gifts. If they do some or all of their gift shopping via your link, you will earn multiple commissions.

Admittedly, Amazon doesn’t pay a fortune to Associates. Commission starts at just 5 percent, rising to the dizzy heights of 15 percent for some products. By way of comparison, affiliate commissions paid on downloadable products are often over 40 percent, and in some cases up to 100. See my recent post about the WCCL/Kaleidoscope Global affiliate program, for example.

Even so, if someone spends a lot of money on a visit (and it happens at this time of year) the returns to you as the referrer can be substantial. Darren Rowse (aka Problogger) regularly lists surprising products people have bought from Amazon on visits via his links. Here’s one eye-opening list he posted a while ago.

If you’re not an Amazon Associate already, you can easily join by scrolling down to the foot of the Amazon homepage, clicking on Associates Program, and following the instructions to sign up. Note that you will need to join each national store’s Associates program separately to promote there.

Once you’re in, Amazon have a huge range of banners and widgets you can use on your blog or website. They include, of course, simple image ads such as the one below for my latest Kindle e-book on Amazon.com…

You can also have all manner of other widgets, including slideshows, word clouds, best deals boxes, and so on. Here’s an example of an Amazon UK deals widget that is automatically updated.

Of course, it’s possible that all you want is a simple text link. You can get this via the grey Amazon Associates Site Stripe that appears at the top of the screen when you are logged in. The Site Stripe will give you affiliate links for whatever Amazon page you happen to be on. As an example, here is my text link for the All-New Fire-TV with Alexa Voice Remote on Amazon UK: http://amzn.to/2hzPz5N

You can also access image and text-and-image links via the Site Stripe, and social media (Facebook and Twitter) posting links as well.

And finally, there is a new, free Amazon plugin that self-hosted WordPress blog owners can use to quickly insert formatted links and images into their posts. More information can be found by clicking here.

One slight drawback of the methods above is that if your visitor is located somewhere with a different national Amazon store, they won’t automatically be redirected. If you are targeting a multinational audience, you might therefore like to consider using the Geniuslink or Booklinker services.

Both of these are run by the GeoRiot organization. They create a single link that detects where visitors are and automatically forwards them to their own national store, with your affiliate link if you have entered one for the store concerned.

I wrote about Geniuslink in this recent post, and Booklinker in this one. Geniuslink has more bells and whistles than Booklinker. There is a monthly fee starting at $9, although you can try it free of charge for 14 days. Booklinker is a more stripped-down service, but it is free however many clicks your links attract.

Here is a sample link created with Booklinker for my Kindle e-book on plotting: http://mybook.to/ThreeGreat. Click on this and it should take you straight to the appropriate page of your own national Amazon store. Try it and see 🙂

Good luck on Amazon, and I hope you sell lots of book, e-books and more expensive items as the festive season approaches!

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