If you are reading this blog, it’s quite likely you have a book or e-book on Amazon. If that’s the case, you should be promoting it extra vigorously right now. And, specifically, you should be promoting it as an Amazon Associate (as Amazon calls its affiliates).
There are various reasons why promoting your book as an Amazon Associate is a good idea. The obvious one is that any sales generated through your link will attract commission from Amazon. Assuming you’re earning royalties on sales as well, in effect that means you’ll be getting paid twice over for every sale.
But there’s another particular reason to promote extra hard via Amazon just now, and that’s because you will receive commission from Amazon for ALL purchases made by a customer who visits the store via your link.
And in the coming weeks, in the run-up to Christmas, Diwali and Hanukkah, many people will be buying multiple items as gifts. If they do some or all of their gift shopping via your link, you will earn multiple commissions.
Admittedly, Amazon doesn’t pay a fortune to Associates. Commission starts at just 5 percent, rising to the dizzy heights of 15 percent for some products. By way of comparison, affiliate commissions paid on downloadable products are often over 50 percent, and in some cases up to 100.
Even so, if someone spends a lot of money on a visit (and it happens at this time of year) the returns to you as the referrer can be substantial. Darren Rowse (aka Problogger) regularly lists surprising products people have bought from Amazon on visits via his links. Here’s one eye-opening list he posted a while ago.
If you’re not an Amazon Associate already, you can easily join by scrolling down to the foot of the Amazon homepage, clicking on Associates Program, and following the instructions to sign up. Note that you will need to join each national store’s Associates Program separately to promote there.
Once you’re in, Amazon have a huge range of banners and widgets you can use on your blog or website. They include, of course, simple image ads such as the one below for my latest Kindle e-book on Amazon.com…
You can also have all manner of other widgets, including slideshows, word clouds, best deals boxes, and so on. Here’s an example of a seasonal banner that is automatically updated by Amazon.
Of course, it’s possible that all you want is a simple text link. Oddly enough, this isn’t as straightforward as you might think with Amazon. For text links Amazon give you about five lines of code which are designed to display your link in a pre-formatted, Amazon-approved style.
If you don’t want their complicated and largely superfluous formatting, here’s a simpler alternative. Use the following framework to construct your link:
Or for Amazon UK use:
The ASIN is the unique identification number every product on Amazon has – you will find this in the product details. My own affiliate ID on Amazon UK is nickdawswriti-21, so a basic text link for my e-book above for the UK store would look like this: http://www.amazon.co.uk/dp/B00DP8HKLQ/?tag=nickdawswriti-21
One slight drawback of this method is that if your visitor is located somewhere with a different national Amazon store, they won’t automatically be redirected. If you are targeting a multinational audience (very likely online) you might therefore like to use the free Geniuslink or Booklinker service.
Both of these are run by the GeoRiot organization. They create a single link that detects where visitors live and automatically forwards them to their own national store, with your affiliate link included if you have entered it for the store concerned.
I wrote about Geniuslink in this recent post, and Booklinker in this one. Geniuslink has a few more bells and whistles than Booklinker, but once your links are generating over 1,000 clicks a month you start paying for the service. Booklinker is a more stripped-down service, but it is free however many clicks your links attract.
Here is a sample link created with Booklinker for my Kindle e-book on plotting: http://mybook.to/ThreeGreat. Click on this and it should take you straight to the appropriate page of your own national Amazon store. Do try it and see 🙂
Good luck on Amazon, and I hope you sell lots of book, e-books and more expensive items as the festive season approaches!